Video: Red Bull China’s mini “Buddhism and Badminton” documentary

Via Red Bull China comes a new video that uses Buddhism’s cultural cachet to move those skinny little cans of liquid speed — while also giving us a glimpse of the monastic mindful life. The question is: while this is quite obviously a promotional video, is that all it is, or does it present some skillful points about dharma? Watch it here.

(And by the way, if you’re interested in the intersection of sport and dharma, don’t miss the July 2013 “Body issue” of the Shambhala Sun, coming soon.)

2 Comments

  1. its got cachet baby
    Posted May 21, 2013 at 2:11 pm | Permalink

    FREE RED BULL FOR TIBET!

  2. Otto Pichlhöfer
    Posted May 22, 2013 at 4:20 am | Permalink

    Another example of the commercialization of the Buddhist tradition
    completely in line with the official Chinese policy. Makes me realize
    that we, as Shambhalians, have to double our efforts to keep our
    tradition flourishing and alive.

    As for “Red Bull” which was invented by an Austrian, I don't feel proud
    about my countryman.

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