“Zen with us”? No, thanks.

Few words are as misused as “Zen,” especially in marketing and advertising. This latest example, though, is perhaps beyond the pale.

A few different online friends sent word (and photos) of this product; this shot’s courtesy of Brad Warner — an actual teacher of Zen. But you don’t need to be a Zen teacher to see that this vitamin pak advertisement, with its scantily clad models selling us “inner peace,” is more turn-off than on. As you may know, such examples of Buddhist thought and imagery in marketing, dubious or not, have come to be sometimes known as “Dharma-Burgers” — and this one is particularly cheesy.

And what’s with that main tagline? “Zen with us”? Have they really just tried to repurpose the word “Zen” to mean “have sex with”?

One Comment

  1. Pope on a rope
    Posted January 10, 2013 at 7:39 pm | Permalink

    I am personally offended by this, and I demand justice for my wounded pride.

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